London, United Kingdom – 9 March 2026
Luxury watchmaker TAG Heuer steps into the cinematic universe of Project Hail Mary, the highly anticipated sci-fi film from Amazon MGM Studios, starring Ryan Gosling and arriving in theaters on March 20.
Based on the best-selling novel by Andy Weir, the film follows science teacher Ryland Grace, played by Gosling, who awakens aboard a spacecraft light years from Earth with no memory of how he arrived there. As his memories slowly return, Grace discovers that he has been sent on a mission critical to humanity’s survival: to solve the mystery behind a cosmic phenomenon threatening the Sun and the future of life on Earth.
Directed by Phil Lord and Christopher Miller with a screenplay by Drew Goddard, Project Hail Mary blends science, emotion, and suspense as Grace relies on scientific insight and unconventional thinking to prevent global extinction — while forming an unexpected alliance that could change the fate of the mission.
Throughout the film, Gosling’s character wears the TAG Heuer Connected Calibre E5, a sophisticated smartwatch featuring a titanium case and a distinctive red strap. Integrated naturally into Grace’s life aboard the spacecraft, the watch accompanies him during critical moments of research, experimentation, and decision-making as he navigates isolation in deep space.
In an environment where every calculation and second counts, the timepiece symbolizes precision, endurance, and technological advancement — qualities that mirror the film’s themes of resilience and human ingenuity.
Ryan Gosling has served as a TAG Heuer ambassador since 2021, building a partnership rooted in shared values of innovation, performance, and pushing boundaries. Over the years, the collaboration has evolved beyond traditional endorsement, with the brand’s spirit subtly woven into the stories Gosling brings to the screen.
In Project Hail Mary, the TAG Heuer Connected Calibre E5 becomes more than a watch — it represents the intersection of advanced technology and human emotion, echoing the film’s central message that even in the vastness of space, precision and purpose can guide humanity’s final hope.
